GFX 50s — What to Make of Fujifilm’s Medium-Format Entry

GFX 50s — What to Make of Fujifilm’s Medium-Format Entry

Fujfilm’s hotly anticipated medium-format GFX system finally sees the light of day with the GFX 50s camera. We’re promised spectacular detail and unmatched color and light rendition. Yet, is Fujifilm gambling too high? With a price tag of $6,499 for the body and $1,499 for the “cheapest” 63mm F2.8 lens they’re aiming for the professional […]

The Hasselblad X1D File

The Hasselblad X1D File

Remember? THEME was the first photography site to report on a pretty groundbreaking camera from Hasselblad coming up. That was back in March. The official announcement of the “game changer” Hasselblad X1D-50c with medium format going mirrorless didn’t disappoint. Hasselblad on June 22, 2016, presented a mirrorless 50MP medium format camera with EVF, ISO range […]

The Sony RX100 Mark III File

The Sony RX100 Mark III File

While I’m not a friend of miniaturization for the sake of miniaturization — you still have to be able to comfortably hold a camera! — Sony engineers once again cheat physics and make possible what seemed to be science fiction not too long ago. The third edition of the successful RX100 lineup with a new […]

The Nikon Df File

The Nikon Df File

Non-mirrorless and pentaprism are not yet dead after all. Nikon makes a bold statement with the Nikon Df — photography’s heritage isn’t dead at all. You might not want the latest, bestest sensor — albeit three years old, its sensor rocks. Maybe what’s here is already perfect enough. Right, you bet this camera is an […]

The Sony A7(R) File

The Sony A7(R) File

+++ The File is continuously updated with the latest A7(R) reviews and hands-on reports. See further below. +++ Sony, in another bold move, raises the bar a full-frame and demolishes the status quo: its long rumored, eagerly anticipated and latest imaging device is palm-sized, takes interchangeable lenses, has a very responsive focus system, large bright […]

The Olympus OM-D E-M1 File

The Olympus OM-D E-M1 File

If you see the advantages of Micro Four Thirds, if you like compact gear, innovative imaging technology and all of this packed into a state-of-the-art body with cutting edge design and contemporary finishes, then you should give Olympus’ new flagship camera, the OM-D E-M1, a very good look. Not cheap at $1,399 the body and […]

The Sony QX10 and QX100 File

The Sony QX10 and QX100 File

You may laugh them off as atrocious gadgets. Revolutionary lens-style cameras, or more correctly: lens modules for smartphones, who would have thought of this? Think again: for two thirds of the price you get an RX100 II — without body and LCD that is, but the way the Sony QX100 allows the photographer to be […]

The Nikon D600 vs. Canon 6D File

The Nikon D600 vs. Canon 6D File

There is a lot of talk on the Web regarding the similarities and differences between the new Nikon and Canon entry-level full-frame cameras. For a starter, they even have nearly the same name… If you’re in the market for a full-frame sensor that’s about one third less expensive than the D800 and 5D Mark III, […]

The Leica M Typ 240 File

The Leica M Typ 240 File

While the other traditional camera maker Hasselblad infuriates its last loyal customers with a luxurized NEX-7 hardly anyone understands, Leica seems to feel the pulse of what the market wants. After the highly successful M9, world’s smallest compact full-frame rangefinder camera, Leica achieves the feat to further develop the digital M line without renouncing what […]

The Canon EOS 6D File

The Canon EOS 6D File

Here we go, the full-frame revolution for the masses keeps on rolling. It’s getting crowded — and predictable. Nikon announces something. Canon announces something similar. Very similar. They even adjust their release schedules accordingly. A few days after the full-frame Nikon D600, Canon announces the similarly named EOS 6D. Not only priced almost identically as […]

The Nikon D600 File

The Nikon D600 File

It’s literally raining great cameras these days. The latest arrival is Nikon taking the wraps off one of its worst kept secrets — the entry-level, full-frame D600, Nikon’s most compact full-frame HD-SLR. It’s basically a mildly tuned down D800, not as cheap as everyone thought, but hey, at just $2,099 this camera will broaden the […]

The Sony RX1(R) File

The Sony RX1(R) File

+++ As you all know, Sony updated the stellar RX1 with the RX1R lacking an anti-aliasing filter, something that seems very fashionable at present. Currently for the same price as the predecessor with AA filter, the newer model should deliver superior detail resolution, but potentially at the expense of increase moiré patterning in areas of […]

The Sony Alpha A99 File

The Sony Alpha A99 File

It took Sony some time to come up with a successor to its full-frame flagship, the trusty, chunky A900. Sony eagerly wanted to get it right. Now the Japanese introduce the long-awaited, all weather-sealed and ruggedized Sony Alpha SLT A99, promising a new performance standard for professional DSLRs by combining all of the benefits of […]

The Fujifilm X-E1 File

The Fujifilm X-E1 File

The new Fujifilm mirrorless is the camera the X-Pro1 should have been? Faster, smaller, lighter and with improved battery performance, launched only eight months after the debut of the classy X-Pro1, Fujifilm announced its second retro-styled mirrorless interchangeable lens camera. The Fujifilm X-E1 (specs) uses the same 16.3MP APS-C sensor as the more expensive X-Pro1 […]

The Canon EOS M File

The Canon EOS M File

It took Canon nearly four years to come up with an answer to Olympus’ and Panasonic’s first digital mirrorless interchangeable lens camera system announced in August 2008, a.k.a. Micro Four Thirds. Sony and Nikon followed suit. Finally Canon joins the mirrorless market with the Canon EOS M and its 18MP APS-C hybrid CMOS sensor (specs). […]

The Sony RX100 File

The Sony RX100 File

Sony has what may be the new king of premium pocket cameras: the Sony Cyber-shot DSC-RX100, an enthusiast point-and-shoot fixed lens camera with lots of power under the hood and an ultra bright F1.8 Carl Zeiss Vario Sonnar T*. It’s a camera that looks like others, but the big difference is it’s large sensor. As […]

The Pentax K-30 File

The Pentax K-30 File

It’s a tough, surprising stunner, the weather-sealed Pentax K-30 available in black, blue and white. Packed in a sturdy body this 16.3MP DSLR takes to ice, rain and sand like a duck to water. Whether it’s a sandy day at the beach or a trek into wet rain forests, the K-30 is a companion regardless […]

The Leica M Monochrom File

The Leica M Monochrom File

It doesn’t happen too often that Leica announces a new camera. May 10, 2012, was an über-day in Leica terms. The German “boutique” camera maker announced a digital M rangefinder true to its very essence and stripped down to photography’s bare essentials: the Leica M Monochrom (specs), an 18MP camera with a unique black-and-white sensor […]

The Canon EOS 5D Mark III File

The Canon EOS 5D Mark III File

The Canon EOS 5D Mark III DSLR (specs), the long-awaited, next generation evolution of the legendary EOS 5D Mark II, has the gapless micro lens design, a better frame rate, solid body, and does Canon unleash the new high ISO king? Feel like buying gear. Read our definitive, continuously updated Canon EOS 5D Mark III […]

The Olympus OM-D E-M5 File

The Olympus OM-D E-M5 File

Awesome design, amazing technology: Olympus’ Micro Four Thirds lineup finally got a worthy flagship after a series of half-hearted updates and minor innovations. The OM-D E-M5 (specs) raises the bar — just to mention that totally reworked, 5-axis built-in image stabilization system. Well Olympus marketing is known for talking big when launching new cameras. Is […]

The Nikon D800 File

The Nikon D800 File

Bill Gates once said he said some stupid things and some wrong things, but he never said “640K of memory should be enough for anybody.” Well now you have the choice of a relatively affordable 36.3MP full-frame Nikon D800 (specs), more detail than one will ever ever need? Who needs a D4 you might ask. […]

The Fujifilm X-Pro1 File

The Fujifilm X-Pro1 File

Fujifilm’s X-line with the X100, X10 and its latest addition, the X-Pro1 (specs), captures the imagination of photographers in a way not even the company did imagine. The brand Fujifilm is back in the limelight — or are the X lineup’s undeniable flaws still stronger than overall performance and feel? Get to know the flagship […]

The Canon PowerShot G1 X File

The Canon PowerShot G1 X File

Giant Canon has a lot of catching up to do. They release DSLRs and compacts but ignore the mirrorless a.k.a. compact system camera market. We all know they got something in the pipeline. To not lose too much ground Canon introduced a compromise, the hybrid G1 X (specs). Or do they want dedicated photographers to […]