Two years after Hasselblad opened with all the fanfare its Italian Design Center to create such widely mocked cameras as the Lunar and Stellar, two years after a futile attempt to fool photographers into buying a former generation of pimped up Sony cameras, two years on it looks like Hasselblad has quietly closed down its […]
Thank you dear whatever for giving us Sony NEX clones dressed up by an “elite Italy-based Design Center.” That’s a quote from a Hasselblad press release announcing the launch of “three new Stellar Special Edition compact camera editions.” The original presser is too beautiful, so here it is in its full length — albeit I […]
By BRAD MORRIS Allow me to introduce myself. I am an Australian-born photographer based in Hong Kong, having lived most of the last 30 years in Asia. I tend to specialize in portraits, live music with some commercial studio work, travel and street photography thrown in to the mix. I shoot Nikon SLRs, the Fujifilm […]
Surprise, surprise. No one expected this one. But what to think of the latest mirrorless kid on the block, Hasselblad’s peculiarly different Lunar? How many trees do they chop down for it? A toy for the wanna-look-rich? Seriously, am kind of flabbergasted. One thing is sure, it’s a victory for Sony on many fronts. Because […]
It’s not yet the product release that will make not only Hasselblad loyalists feel over the moon (no sarcastic Lunar reference intended). Hasselblad is posed to release its first product this week, before a Berlin event on April 15, 2016. Let’s call this release a “no surprise.” Rumors have it they announce a new H6D […]
Not too long ago it was difficult to not make fun of Hasselblad. Lunar, Stellar, you know. Now there is hope the venerable camera maker, under new leadership, might rise like a phoenix from the ashes — BTW, did you know there are 12 Hasselblad cameras left on the surface of the moon? The lunar […]
Kate Upton floating in space. Her trademark assets have seen about every place on earth — now she conquered the last frontier: the universe. Or nearly. For a Sports Illustrated “Zero Gravity” swimsuit shoot, a project that took four years to complete, Upton went up up up for the rest of the world to see […]
By BENGT NYMAN The long disputed direction of Hasselblad into laughable rebranding exercises of marginally successful Sony camera products may finally be coming to an end. Mr. Ian Rawcliffe replaces Dr. Larry Hansen as CEO and chairman of the board of Hasselblad. Rawcliffe who? Businessweek, February 24, 2014: Mr. Ian Rawcliffe has been the Chief […]
If you were waiting like me for an update of Sigma’s outstanding DP Merrill compact cameras with Foveon sensor and fixed focal length equivalents of 28mm, 45mm and 75mm, then the wait is either over. Or you’re unspeakably disappointed. Not because the new dp1, dp2 and dp3 Quattro cameras will disappoint in performance. Used in […]
Must confess I like the look of the new Hasselblad HV, a full-frame Sony A99 converted by the Swedes into a stylish, grayish and blackish “DSLR with style, spirit and soul,” as Hasselblad praises its pepped up A99 on luxurious steroids. The camera will be available in an ultra robust, special TTX01 (?!) resin case […]
This kind of confirms our earlier report that Leica this year will shift the medium format S from CCD to CMOS sensor technology, as introduced with the Leica M Typ 240 earlier on. Now Hasselblad confirms they’re about to launch world’s first medium format CMOS sensor camera, meaning medium format will offer — in the […]
This is one of the lucky finds that happen about once every lifetime. You may argue that photography and humor don’t mix, not to mention satire! Right, photography’s a serious business. But only if we take ourselves way too seriously. That’s where New Camera News comes in, an ingenious photography site dedicated to “the lighter […]
The cat’s out of the bag and Leica really must put on a very special show on June 11, 2013, if they want their latest baby to succeed, the Mini M a.k.a Leica X Vario Typ 107. They better make it a low-key event. If you scroll through the various online sites and orums the […]
Want your photography to be shown everywhere? This one here spreads like wildfire — because Photoshop is able to create about every visual composition that is imaginable. But everyone does Photoshop, so we end up with many lookalike masterpieces… What about producing really outstanding photography by means of sheer old mastery, patience and technique? That’s […]
This is quite some work by German photographer Helge Hackbarth of 3D-Kraft! Helge compares a unique collection of super fast — some F0.95 — 25mm, 35mm and 50mm prime lenses. His posts are for connoisseurs of bright, hyper fast and wide lenses, and whom better to ask than Helge who prepared some extensive reviews. In […]
Call this a little compendium of what lies ahead in the compact full-frame interchangeable lens camera world. I talked with industry insiders and sources. Well it’s hardly any news that most likely Sony is ahead of the rest. They got the capital, they got the technology, they made clear with the ambitious RX1 that it’s […]
The advancements of technology have always given us more control over our lives and time — especially now in the digital age. Take digital cameras. They help us master amazingly difficult exposures and we see details we weren’t aware of before. But these machines also start controlling the lives of many of us. In fact, […]
Photography is, in many ways, like a sport. Many photographers feel themselves judged by their gear. Photographers are not generally known as the most socially engaged people who are also concerned about environmental issues. They’re rather busy with themselves, and if one witnesses an accident or crisis, one is rather not there to help, but […]
First: all Sony RX1 photos you’ve seen so far don’t yet show off the compact full-frame camera’s full potential. Even the ones on the Sony website. This is what Yosuke Aoki, Sony general manager Asia Pacific, digital imaging marketing, tells THEME. What they’re lacking? “Maybe they’re not yet full 24MP,” smiles Aoki*. Sony headquarters Tokyo […]
By BENGT NYMAN Hasselblad becomes a fashion accessory. Is this a sign of all out madness or a strike of genius? I learned as a young, aspiring entrepreneur that if you have an idea or a new product, think not that you can make a company out of ONE product, but rather be prepared to […]
While the other traditional camera maker Hasselblad infuriates its last loyal customers with a luxurized NEX-7 hardly anyone understands, Leica seems to feel the pulse of what the market wants. After the highly successful M9, world’s smallest compact full-frame rangefinder camera, Leica achieves the feat to further develop the digital M line without renouncing what […]
