The Leica Mini M Won’t Be Full-Frame, It’ll Be an X Vario System Camera

The Leica Mini M Won’t Be Full-Frame, It’ll Be an X Vario System Camera

This is from trustworthy new sources with access — you can check our track record and we’ve consistently been right. We were the first to know the name of the X Vario, and THEME’s the first site again to learn more details about Leica’s long rumored, new, more compact system camera. There have been consistent […]

Huge Price Drops on Panasonic GH4 Bundles

Huge Price Drops on Panasonic GH4 Bundles

Here’s a variety of 4K video recording Panasonic GH4 bundle specials with nice instant rebates. Panasonic Lumix DMC-GH4 Mirrorless Digital Camera Body, Black — Bundle With LUMIX Vario 14-140mm F4.0-5.8 ASPH Lens, Panasonic LUMIX DMW-YAGH Interface Unit, 32GB Class 10 SDHC Card, Camera Shoulder Case: $2,699 after $1,500 instant rebate (reg. $4,199, includes free expedited […]

Leica’s Sensor Quagmire

Leica’s Sensor Quagmire

Who doesn’t want to own a Leica. Their optics are unmatched, yet the technology, well, you can’t shoot ISO 25,800 with a Leica, can you. They just don’t have the sensors for that. Now here’s an anecdote I got from a reliable source; an anecdote that makes complete sense without knowing whether it’s true or […]

More Details on the Compact System Camera Leica T (Codenamed “Taifun”)

More Details on the Compact System Camera Leica T (Codenamed “Taifun”)

The Leica X Vario doesn’t sell very well, so Leica puts its hopes into the “Leica T” (codenamed “Taifun”) with interchangeable lenses, to be announced on April 24. Will the T be a serious challenger to mirrorless system cameras? Here is what sources confirm, ahead of the April 24 announcement: APS-C sensor size (1.5x crop […]

At last, a “Mini M”? Leica’s New Mirrorless System Camera, the Leica T, to Be Unveiled on April 24

At last, a “Mini M”? Leica’s New Mirrorless System Camera, the Leica T, to Be Unveiled on April 24

Our regular readers know that we have a pretty good track record as to future Leica products. Now Leica Forum posted Leica’s official invitation for the unveiling of the German boutique camera maker’s latest addition: the long expected mirrorless system camera with interchangeable lenses. This wouldn’t be THEME without giving you a bit more meat […]

The Leica Predicament — 2014 Outlook and Beyond

The Leica Predicament — 2014 Outlook and Beyond

Gathered own sources, industry chatter and added common sense. Leica isn’t in an enviable position. The competition gathers pace. Leica’s grand strength continues to be its brand recognition and, above all, the optics. The famed Leica advantage however diminishes as the quality of cameras becomes more similar. For instance, I know from personal talks with […]

A Look Into the Camera Crystal Ball — Leica CEO Alfred Schopf: “We Have Some Fantastic New Developments Up Our Sleeve”

A Look Into the Camera Crystal Ball — Leica CEO Alfred Schopf: “We Have Some Fantastic New Developments Up Our Sleeve”

Leica CEO Alfred Schopf tells THEME in an interview he’s not giving away anything. So don’t expect any breaking news or secret product insights. Nevertheless, we’re assured that Leica’s strategic expansion with the soon-to-be-opened Wetzlar manufacture “will certainly make it easier for us to translate innovations into products.” Next key event Leica is “particularly looking […]

Open Letter — Dear Leica:

Open Letter — Dear Leica:

Negativity has become the new favorite pastime of many photographers. Instead of going out and enjoying our cameras, we’re glued to the computer screen and comment on stuff that has nothing to do with our lives. We neither contribute anything positive to society nor are we able to look at ourselves in the mirror and […]

The True Digital Mini M — This Is What Leica Has to Do:

The True Digital Mini M — This Is What Leica Has to Do:

Remember, you read it here first, a week before it was on all the other sites: the ominous X Vario’s name confirmed. But this post is not about unabashed self-promotion. Many photographers obviously want a “Mini M” that Leica marketing suggested. Leica could sell tons of slimmed down M with interchangeable lenses, EVF, image stabilization, […]

Unprecedented Retro Rangefinder: Yashica Y35 digiFilm

Unprecedented Retro Rangefinder: Yashica Y35 digiFilm

First you think, wow someone hijacking a good old name of the camera industry! Yashica. Some of you younger readers never heard of the name. Yashica was a Japanese manufacturer of cameras, founded in 1949. In December 1965, Yashica introduced the world’s first commercially successful electronically controlled 35mm camera, the Electro 35, a popular rangefinder […]

Sony Trade-In Program + Instant Rebates!

Sony Trade-In Program + Instant Rebates!

From now through March 4, 2017, Sony is having a “trade-in event” where you can save up to $480 when trading in any lens, mirrorless camera or DSLR. In addition to the trade-in bonus, the customer will also receive the value of their traded-in product as valued by Adorama’s used department. That’s right, you’ll receive […]

Blind Photographers: “You Don’t Have to See It, You Must Feel It.”

Blind Photographers: “You Don’t Have to See It, You Must Feel It.”

Meet Teco Barbero, Brazilian, blind, and photographer. In fact, Teco Barbero works as a professional photographer. With a vision of 5%. Unbelievable, but true. He is blind, and has a feel for great images. He sees in the dark. With his hearing, touch, taste and smell. Antônio Valter (Teco) Barbero was born visually impaired, but […]

World’s First Universal Camera?

World’s First Universal Camera?

Now here is a remarkable Kickstarter project: world’s first truly universal camera by Mercury Camera. They call it “a modular, open camera system capable of shooting any format (medium and large format film, digital, Instax…) and using any lens.” The claim is bold. They promise to produce the first universally modular camera. Snake oil? Too […]

The Stitched Counter-Revolution to Bokeh

The Stitched Counter-Revolution to Bokeh

By KAREL VAN WOLFEREN Pixel peepers of the world unite! You have nothing to lose but your mind! Quite literally. All those infected by the bokeh bug ought to know that the verb form of this Japanese term, bokeh suru, means that you are losing it. The bokeh mania will be with us for some […]

Photography or the Difference Between Capturing and Drawing With Light

Photography or the Difference Between Capturing and Drawing With Light

In the gold rush, neither the gold diggers nor buyers of the gold made the most money. It was the grocers and hardware stores who made the money, those who sold food, shovels, buckets, hammers, nails and tents. Similar dynamics can be found in today’s photography industry. It’s neither the photographers who make the big […]

Camera Lens Vs. Human Eye

Camera Lens Vs. Human Eye

This is a great looking infographic which has been completed by Mediaworks in conjunction with Clifton Cameras, U.K. Using sources from the BBC and National Geographic, it compares and contrasts the camera lens vs. the eye. It’s a fairly technical piece which takes into account aperture, single-element convex lens tech, angle of incidence and then […]

Selfieology: When a Monkey Owns the Copyright

Selfieology: When a Monkey Owns the Copyright

What would we do without the Web. It teaches us many helpful things, such as how to not clean your camera. Now, this being planet earth with various forms of life that have no say in how the human species treat them, it is about time to set a fundamental universal law straight: don’t you […]

Finding Yoo Who? $500,000 Bounty on Photographer AHAE

Finding Yoo Who? $500,000 Bounty on Photographer AHAE

It’s a plot for a Hollywood movie. You remember the recent ferry accident in South Korea. Almost 300 people died, many of them schoolchildren. But you didn’t know that a pastor-turned-photographer is the chief suspect in the Sewol tragedy. His name is Yoo Byung-eun — and he’s hard to pin down. Posters flashed across television […]

The Sony RX100 Mark III File

The Sony RX100 Mark III File

While I’m not a friend of miniaturization for the sake of miniaturization — you still have to be able to comfortably hold a camera! — Sony engineers once again cheat physics and make possible what seemed to be science fiction not too long ago. The third edition of the successful RX100 lineup with a new […]

Whenever Truth Matters: Izitru Rates Authenticity of Digital Images

Whenever Truth Matters: Izitru Rates Authenticity of Digital Images

Welcome to Izitru, a new photo hosting service that applies image forensic technology to analyze whether an image originates in-camera or is changed substantially by editing means. To get the service’s highest seal of approval an image must pass six forensic tests. You’ll say every digital image today is in some way post-processed. Some, however, […]

Lens WTF?! “Modulation Transfer Function” (MTF Chart) Explained

Lens WTF?! “Modulation Transfer Function” (MTF Chart) Explained

For some those MTF charts are the holy grail when buying a lens. If as a photographer sharpness is important to you, then you must understand this stuff. Right, sharpness means different things to different people. MTF however is like a universal language. It’s the terminology used by lens designers. In the end it’s all […]

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