DJI Phantom 4 Quadcopter for $999

DJI Phantom 4 Quadcopter for $999

Great deal on the DJI Phantom 4 bundle: DJI Phantom 4 Quadcopter with 4K HD camera + 2 extra batteries + charging hub $999.99 (reg $1,486) Bundle includes two additional genuine batteries (3 total) and DJI Phantom 4 intelligent battery charging hub To order and for more infos go here. Free shipping. Price is valid […]

The Camera Is Dead, Long Live the Camera!

The Camera Is Dead, Long Live the Camera!

Well, the consumer camera. Photokina this year? About two thirds the size two years ago, half the size four years ago. People take more and more pictures and use more cameras than ever before, yet the camera industry is in shatters. There’s hope though. There could be a “the best of all worlds”-camera. Why hasn’t […]

Lensless Video Focus, Camera-Filled Sunglasses and What Trump Has to Do With Photography

Lensless Video Focus, Camera-Filled Sunglasses and What Trump Has to Do With Photography

Hitachi announced announced a camera technology that can capture video images without using a lens and adjust focus after image capture. It does this by using a film imprinted with a concentric-circle pattern instead of a lens. And do we really need Snapchat’s camera sunglasses? Plus U.S. president-elect Donald Trump promises to make America better […]

Black Friday & Cyber Monday Deals

Black Friday & Cyber Monday Deals

Here’s a selection of nice offers for these promotional days: Adorama: Olympus deals to start with, plus huge SanDisk and Samsung card sale, Sigma, Rokinon and Voigtländer specials; $100 off DJI Phantom 3 Standard Quadcopter with 3-axis gimbal stabilizer, 2.7k camera + spare battery; Vanguard and Manfrotto tripods instant rebates, plus so much more right here! […]

How Long Before a Phone Replaces the Camera?

How Long Before a Phone Replaces the Camera?

Must say I’m pretty impressed with the iPhone 7. Build quality is simply amazing, battery life way up and not to mention the haptics of the prime materials used with the tactile feedback. Beautiful. And then there is the camera. Awesome. And as you might know the latest iPhones with iOS 10 allow RAW photography, […]

Vertical Format Shift

Vertical Format Shift

My wife, as a Facebook addict long accustomed to exclusively shoot for mobile publishing, always shoots vertical format. Which disturbs my eye and sense of harmony. “Gosh dammit for the sake of it shoot horizontal!” For traditional print and desktop publishing, vertical format is a pain, and guess I grew up accustomed to the plain […]

“One Lucky, Very Lucky Shot”

“One Lucky, Very Lucky Shot”

Panning is not easy. Gosh it’s difficult. Yet, there’s a panning shot from the Rio Olympics that’s probably the Rio 2016 shot of shots of the Games. Granted, there’s an amount of luck and skill in every great shot. Yet Reuters photographer Kai Pfaffenbach still had to make a quick choice of photo style, and […]

Photographer Arrogance

Photographer Arrogance

Photographers, some, are a peculiar bunch of people. To call some of them snooty is a bit of an understatement. Because there is no easier way to show off money?! At least measurebators with their “my toy is bigger”-syndrome have luckily kind of vanished since the ascent of mobile photography. Still, the bigger the gear, […]

Lumix GX8 Kit for Under $1,000

Lumix GX8 Kit for Under $1,000

The Panasonic Lumix GX8 with tiltable live viewfinder is a solid compact package for enthusiasts and serious photographers alike. Adorama offers the camera with the 12-60mm F3.5-5.6 Lumix G Power O.I.S. lens and a $150 Adorama gift voucher for $998. Kit available with black / silver camera body. The camera alone is $1,197 everywhere else, […]

On Cameras, Primates and Names

On Cameras, Primates and Names

Here is some potentially scientific research on the naming of cameras. You know, Nikon has a D5, Canon a 5D. A Canon Rebel camera in the U.S. is a Kiss camera in Japan. And an IXUS PowerShot camera in the U.S. is an IXY in Japan, and for the rest of the planet a 1300D. […]

Photographs on Tiles

Photographs on Tiles

Here’s a great project — kind of eternizes your photographs: Shots/on\Stone are black-and-white photographic prints which founder Tom Bates develops by hand on natural stone tiles in a darkroom in Vienna, Austria. The process involves painting a stone with photographic emulsion, exposing a negative image and developing the stone in photographic chemicals. Whilst some companies […]

The Hasselblad X1D File

The Hasselblad X1D File

Remember? THEME was the first photography site to report on a pretty groundbreaking camera from Hasselblad coming up. That was back in March. The official announcement of the “game changer” Hasselblad X1D-50c with medium format going mirrorless didn’t disappoint. Hasselblad on June 22, 2016, presented a mirrorless 50MP medium format camera with EVF, ISO range […]

Photography Makes Happier

Photography Makes Happier

Photographers are the happier people. So says an extensive study published by the American Journal of Personality and Social Psychology. Take a picture, and you will enjoy everything more. “While you might think photo-taking would detract from the enjoyment of everyday activities,” the study says, “research (…) suggests that people who take photos of their […]

World’s First Universal Camera?

World’s First Universal Camera?

Now here is a remarkable Kickstarter project: world’s first truly universal camera by Mercury Camera. They call it “a modular, open camera system capable of shooting any format (medium and large format film, digital, Instax…) and using any lens.” The claim is bold. They promise to produce the first universally modular camera. Snake oil? Too […]

Did Steve McCurry Betray Photojournalism?

Did Steve McCurry Betray Photojournalism?

Everything we see, feel and experience is an interpretation of “reality,” or “facts” if you want. Our cognitive senses are like filters. Nothing is perceived as is. Not two people on the planet see the exactly same things. Goes for reporting. Not two news reports report the same things, even though they report on the […]

CEO, Asleep

CEO, Asleep

Their CEO fell asleep, they went wild. So Enlight app published it all on their website. Enlight? “An addictive and creative photographic experience. The only all-in-one iPhoneography app for creating masterpieces.” Care to chip in own creativity? Certainly an interesting app if you’re on iOS — download here. And cheeky PR. See for yourself: Download […]

Beautiful Storytelling

Beautiful Storytelling

Beautiful storytelling by former freelance photographer Amos Chapple, published by RFE/RL: On Siberia’s Ice Highway. Subtitled “A journey with the men who make their living on thin ice,” Chapple managed to join the ride of a lifetime. And because he has proven he’s able to get the story, he’s now staff at RFE/RL. The job […]

Mirrorless, Mirrorless on the Wall

Mirrorless, Mirrorless on the Wall

Here’s an interesting article by the Economist on where mirrorless camera technology has come from, where it is and where it’s heading to. There’s however a factual error. The gem made by Epson, the iconic RD1 rangefinder introduced in 2004, a joint development by Seiko Epson and Cosina using Leica M mount lenses, wasn’t the […]

The Virtual Reality Camera Hype

The Virtual Reality Camera Hype

Facebook, Lytro, Nokia, Samsung, they have one thing in common. They all launched their own 3D virtual reality cameras. Barely a market a year ago, virtual reality (VR) is poised to become the next big thing in camera development and visual media, with many other companies joining in, such as GoPro offering the VR camera […]

Meditation and Photography

Meditation and Photography

We all face difficult times in life. It can be a sudden tragic event disrupting our daily routine, or for years we lead a life that just seems wrong and unsatisfying, yet we don’t find ways to break out, to shake off our lethargy and live the life that reflects our self. Photography is an […]

When Images Speak

When Images Speak

Photography, or rather nature talks, and we better listen. Nature is now speaking through Hollywood: a celebrity-studded campaign called Nature Is Speaking by Conservation International is somewhat stern and belittles us people with our anthropocentrism, us people believing humankind is the most important thing on the planet and immune to ecological truths. Truth is, we […]

iPhone, What Have You Done to Photography

iPhone, What Have You Done to Photography

If you’re a Leica lover on a tight budget, you can now get a P9 instead of an M9. The P9 is a new Leica-accredited smartphone by Huawei, the M9 a Leica rangefinder that set you back nearly $7,000. That’s how fortunes change. Leica, badging a smartphone? This once unthinkable adoption of consumer trends by […]

Photography 2.0 — Lytro Illum Camera a Whopping $1,000 Off

Photography 2.0 — Lytro Illum Camera a Whopping $1,000 Off

If you ever toyed with the idea of wanting a Lytro Illum camera, now is probably the time to put this idea into action. With a list price of $1,299, this certainly revolutionary camera now costs $379 on Amazon. It is not only a camera that redefines photography. Lytro turns our conception of photography on […]

Photography’s Automation — We Snap Everything and Look at Nothing

Photography’s Automation — We Snap Everything and Look at Nothing

Interesting piece in The New Yorker about the photography blues hardly anyone realizes. Titled “In the Future, We Photograph Everything and Look at Nothing,” the democratization of photography is lamented in a way that something doesn’t seem to exist anymore if it doesn’t exist to end in a photograph. That’s a Susan Sontag quote from […]

Photography Embraces the Underrated GIF

Photography Embraces the Underrated GIF

Instagram calls it Boomerang — a short looping video that’s best used to capture subtle movements in static situations. Lumia cameras call it Living Image, for Nikon it’s Motion Snapshot, for Apple Live Photos. They’re basically one and the same thing: photographs in motion; live snapshots for short, very short movies to capture and share […]

New Hasselblad Release This Week

New Hasselblad Release This Week

It’s not yet the product release that will make not only Hasselblad loyalists feel over the moon (no sarcastic Lunar reference intended). Hasselblad is posed to release its first product this week, before a Berlin event on April 15, 2016. Let’s call this release a “no surprise.” Rumors have it they announce a new H6D […]

Robert Mapplethorpe Revival

Robert Mapplethorpe Revival

Robert Mapplethorpe (1946 – 1989) wasn’t the easiest of characters. The American photographer challenged conventions and feared no controversy. In the mid-1970s, he acquired a Hasselblad (Mr. Mapplethorpe’s camera) and began taking photographs of artists, composers and socialites. Be became known for his sensitive yet blunt, highly stylized black-and-white photography. His work featured celebrity portraits, […]