“Everyone of us has at least one or two great photographs in them.” Says David Griffin, former photo director for National Geographic. But, to make a living from photography, “you have to have more than one or two great photographs in you. You’ve got to be able to make them all the time.”

It’s another inspiring Ted Talk classic, talking about the importance of creating a visual narrative, the very basis of good photography that is able to make a difference and capture attention. In photography, says Griffin, “you need to know how to tell a story.”

Here’s more on the storytelling power of photography — going beyond the immediate and superficial. It is then when photography makes a real connection to people, as a positive agent to make a difference: