Two years after Hasselblad opened with all the fanfare its Italian Design Center to create such widely mocked cameras as the Lunar and Stellar, two years after a futile attempt to fool photographers into buying a former generation of pimped up Sony cameras, two years on it looks like Hasselblad has quietly closed down its […]
By BENGT NYMAN The long disputed direction of Hasselblad into laughable rebranding exercises of marginally successful Sony camera products may finally be coming to an end. Mr. Ian Rawcliffe replaces Dr. Larry Hansen as CEO and chairman of the board of Hasselblad. Rawcliffe who? Businessweek, February 24, 2014: Mr. Ian Rawcliffe has been the Chief […]
This kind of confirms our earlier report that Leica this year will shift the medium format S from CCD to CMOS sensor technology, as introduced with the Leica M Typ 240 earlier on. Now Hasselblad confirms they’re about to launch world’s first medium format CMOS sensor camera, meaning medium format will offer — in the […]
Photography is, in many ways, like a sport. Many photographers feel themselves judged by their gear. Photographers are not generally known as the most socially engaged people who are also concerned about environmental issues. They’re rather busy with themselves, and if one witnesses an accident or crisis, one is rather not there to help, but […]
By BENGT NYMAN Hasselblad becomes a fashion accessory. Is this a sign of all out madness or a strike of genius? I learned as a young, aspiring entrepreneur that if you have an idea or a new product, think not that you can make a company out of ONE product, but rather be prepared to […]
Surprise, surprise. No one expected this one. But what to think of the latest mirrorless kid on the block, Hasselblad’s peculiarly different Lunar? How many trees do they chop down for it? A toy for the wanna-look-rich? Seriously, am kind of flabbergasted. One thing is sure, it’s a victory for Sony on many fronts. Because […]
