The iPhone Takes Great Images — Why Full-Frame?

The iPhone Takes Great Images — Why Full-Frame?

Only a year ago digital full-frame was hardly affordable for many photographers. With lower production costs for 35mm equivalent sensors and camera makers jumping on the full-frame bandwagon a large sensor camera can be yours for less than $2k. The Sony A7 and A7R, Canon 6D, Nikon D610 or the nostalgic Df, it’s no rocket […]

Digital FM2? The Full-Frame Race Is On — Nikon to Announce 35mm Retro Camera

Digital FM2? The Full-Frame Race Is On — Nikon to Announce 35mm Retro Camera

Some were hinting Nikon’s just opened new factory in Laos isn’t for the proclaimed purpose of assembling yet even more DSLRs. According to Nikon Rumors world’s number two camera maker is about to announce a retro style full-frame “hybrid” camera within the next few weeks. As said again and again on THEME, prices for full-frame […]

A Look Into the Camera Crystal Ball — Leica CEO Alfred Schopf: “We Have Some Fantastic New Developments Up Our Sleeve”

A Look Into the Camera Crystal Ball — Leica CEO Alfred Schopf: “We Have Some Fantastic New Developments Up Our Sleeve”

Leica CEO Alfred Schopf tells THEME in an interview he’s not giving away anything. So don’t expect any breaking news or secret product insights. Nevertheless, we’re assured that Leica’s strategic expansion with the soon-to-be-opened Wetzlar manufacture “will certainly make it easier for us to translate innovations into products.” Next key event Leica is “particularly looking […]

Coming Your Way: The Lens Wars

Coming Your Way: The Lens Wars

By BENGT NYMAN Camera manufacturers insist on proprietary lens mounts to favor the sales of their own lenses. Proprietary autofocus communications and algorithms contribute to this protection. Even proprietary electronic shutter controls do. However, this is all about to be turned on its head. Nikon has probably been restricting when and how Sony can enter […]

New Arrivals and Promotions

New Arrivals and Promotions

Sony Alpha A77, body only, for $1,098 ($300 instant savings, offer ends Feb. 9, 2013) Sony Alpha NEX-7, black, with 18-55mm Lens for $1,148 ($200 instant savings, offer ends Feb. 9, 2013) Panasonic GH3, black, in stock at Adorama for $1,298 Fujifilm XF 14mm F2.8 (21mm) in stock for $899 Panasonic G5, black, with Lumix […]

The Canon EOS 5D Mark III File

The Canon EOS 5D Mark III File

The Canon EOS 5D Mark III DSLR (specs), the long-awaited, next generation evolution of the legendary EOS 5D Mark II, has the gapless micro lens design, a better frame rate, solid body, and does Canon unleash the new high ISO king? Feel like buying gear. Read our definitive, continuously updated Canon EOS 5D Mark III […]

The Nikon D800 File

The Nikon D800 File

Bill Gates once said he said some stupid things and some wrong things, but he never said “640K of memory should be enough for anybody.” Well now you have the choice of a relatively affordable 36.3MP full-frame Nikon D800 (specs), more detail than one will ever ever need? Who needs a D4 you might ask. […]