Right, there is Virb, an easy way for photographers and videographers to build a nice website. And now there is VIRB, a GoPro-like Garmin action camera. VIRB is not just another 1080p HD, water- and shockproof gadget in a highly saturated market. VIRB is like the reborn action camera. Not only the form factor is cool, looking more like a spy gadget than a a device churning out DSLR-like quality. The highlights are the video stabilization and GPS tracking, meaning you can overlay speed, elevation and more on the video.

The camera, available in September, comes in two flavors: basic VIRB ($299) and VIRB Elite ($399). Go for the higher specs. You’ll get Wi-Fi connection to your smartphone via Garmin’s apps for iPhone and Android. And only the Elite is able to track and display location, speed, elevation, heart rate (sold separately), etc.

Both models shoot 16MP still images, are capable of time-lapse photography and offer the usual three hours of HD recording. And who doesn’t like the big record switch on the side. Even when wearing gloves, that’s how every action camera should be operated.

The cameras are available in September. You can order VIRB from Amazon. More about the rugged high-tech devices that make it “ridiculously easy to capture, edit and share” on Garmin‘s website.