Adorama exclusively offers this Sony trade-in deal online:

Until March 3, 2013, take advantage of a special offer towards a Sony RX1 or Sony RX100.

Adorama offers a trade-in/trade-up promotion when you trade in an old and even non-working camera to credit towards a new RX1 and RX100. The credit applies right on the invoice.

This is how you get the discount:

1. Order an RX1 or RX100 via highlighted links.
2. Email [email protected] the details of your order to let Adorama know. They will apply the trade-in discount.

So what discount can you expect? Quoting from an Adorama email: “I purchased the RX100 648.00 I traded in a non–working SD1000 and I received $80 towards my RX100 purchase — so I paid on my invoice = $568.00. It took me less than 50 seconds to make the trade-in.” Jeff A., California