An Ode to Movement — And You Thought Shutterstock Is All About Imagery? Think Stock Video Clips

You might know Shutterstock for its stock imagery, hey also have stock video clips to offer. Here is Shutterstock HD Stock Footage and Video. You just might find an awesome clip to enhance your latest project, or an avenue to sell some of your b-roll and make some cash.

Demand for online video is continuing to increase dramatically, says Shutterstock. According to Comscore, during the month of October 2013 in the U.S. alone, 189 million viewers watched 49.1 billion online content videos, while the number of video ad views totaled 24.5 billion.

As a result of that demand, agencies, brands, marketers, videographers and small businesses around the world are on the lookout for ways to create more engaging videos that resonate with viewers from different walks of life. That’s where Shutterstock jumps on the bandwagon.

Today, Shutterstock Footage is a leading provider of royalty free stock video clips for business or creative projects.

It’s not that easy though to produce videos that spark emotional engagement and tell a compelling story. You might have the perfect HD camera with image stabilization. These few basic rules are no less important than the right gear:

  1. Match the tone of the music to the tone of the subject
  2. Get the timing right
  3. Ride the fader; “shape” the volume of each track, setting precise changes
  4. Record the clearest, cleanest audio possible
  5. Pace the narration with unrushed, friendly and engaging voice

I asked Shutterstock’s footage content producer Derick Rhodes about Footage:

Shutterstock is more known for its stock imagery. What can people do with stock video clips?

People make use of stock video for a very wide range of things — from incorporating video into the design of a website to including our clips in commercials and feature films. You could argue that there are as many potential uses for video as there are for still images. More often than not, incorporating video content has to do with a desire to create more engagement, so people are using Shutterstock clips in an effort to communicate and engage their customers and visitors.

Who shoots all of those clips? Aren’t they expensive to create?

Our collection of 1.4 million clips comes from contributors around the world, and is constantly being updated and refreshed with new material.

Shutterstock is doing a lot of content marketing around its video collection. What projects are you particularly proud of recently?

Rhodes: We recently launched a series of 12 travel videos — created entirely with Shutterstock footage clips — depicting the 12 districts from the world of The Hunger Games. Otherwise, we continuously feature footage contributors and highlights on the Shutterstock blog.

What message do you hope viewers take home from seeing all of this new content?

We’re hopeful that our marketing pieces are giving them a sense of the diversity of our collection, and the ease of making use of working with our offering.

Where do you see video marketing, whether through stock video or otherwise, headed in 2014, and beyond?

All the signs point to advertisers continuing to push to get more video content on mobile devices, which is where more and more of the world is engaging with media. The challenge is to create increasingly engaging work on small screens that can compete with the countless apps, websites and social tools people have at their fingertips.

For more information visit Shutterstock Footage.

  • John Smith

    I think that they got this right. With the number of people on the internet rising exponentially the demand for stock video footage is bound to grow. Quality footage will be in great demand then.