The new Sony A7 trade-in program is in:
Participating cameras:

• Sony Alpha A7
• Sony Alpha A7 kit with 28-70mm lens
• Sony Alpha A7R

All three have an Instant rebate of $200 each, 4% Adorama rewards and free Expedited shipping.

You need to trade-in your working used DSLR camera or interchangeable lens within 30 days after the purchase of a Sony A7 or before placing your order. Your gear will be evaluated and you will receive what our ssed department quotes for it. In addition, for each of those items you get a bonus for trading in your gear. The trade-in bonus is as follows:

• Sony Alpha A7 — up to $255
• Sony Alpha A7 kit with 28-70mm lens — up to $300
• Sony Alpha A7R — up to $345

Considering the instant rebates, the additional trade-in bonus and the money you get for your used gear, this is a not a bad bargain for a new Sony A7 series.

Details here.