Preorder Sony A7 II
Brand new Sony A7 II with 5-axis image stabilization now on preorder in the U.S.: Body only Kit with Sony FE 28-70mm F3.5-5.6 OSS
What to Make of the Über-Sony A7 II?
We’re not yet at the second Sony Alpha A7 generation, and look what Sony comes up with: the Alpha A7 II, a full-frame mirrorless with 5-axis image stabilization, the first of it’s kind in the full-frame market which is where the hopes of the world’s three leading camera makers lie. The A7 II embodies the […]
Sony A7 Trade-In Promotion
The new Sony A7 trade-in program is in: Participating cameras: Sony Alpha A7 Sony Alpha A7 kit with 28-70mm lens Sony Alpha A7R All three have an Instant rebate of $200 each, 4% Adorama rewards and free Expedited shipping. You need to trade-in your working used DSLR camera or interchangeable lens within 30 days after […]
$200 Off Sony A7 Body & Kit!
The Sony Alpha A7 lineup is a classic already — full-frame performance in a compact, versatile package. Now the 24.3MP A7 with tiltable screen is on sale — $200 off the body or kit with the FE 28-70mm F3.5-5.6 OSS zoom. That’s $1,498 only for the body and $1,798 for the kit! And check out […]
New Low Light and Compact Kings Sony A7S and RX100 Mark III Available for Preorder
Finally able to hit the preorder button: The new 12.2MP low light king Sony A7S with ISO sensitivity of up to 409,600 (!) and 4K video capability is available from Amazon, B&H Photo, Adorama and Sony Store for $2,498. Arriving in July. The new 1-inch sensor, compact king Sony RX100 Mark III with built-in EVF […]
Sony A77 Mark II — A Solid Performer Just Got Even Better
With Sony announcing its new APS-C flagship, the Sony A77 Mark II with an improved 24.3MP CMOS sensor and maximum ISO 51,200 sensitivity, we’re told three things. First, Sony’s translucent mirror technology SLT is not dead. You might say the problem with SLT is that the mirror isn’t actually translucent but only semi-translucent, meaning part […]
Save up to $650 on Sony A7(R) Bundles
It’s a Sony Store Weekly Deal: Save up to $650, bundle the Sony A7(R) with essential accessories: As it’s a Sony Weekly Deal, it might disappear anytime. Better act now.
$300++ Great Sony A7(R) Trade-In, Trade-Up Promotion!
Great Adorama promotion! Purchase a new Sony A7, A7 kit or A7R + trade ANY used camera in ANY condition from ANY manufacturer and you will receive: $300 instant trade-in credit $50 Adorama gift card & 4% Adorama rewards The new Sony A7(R) kits include for free: 3-year digital camera service plan 32GB SD card […]
A Worthy 24mm Zoom — The Zeiss Vario-Tessar 24-70mm F4 for Sony A7(R)
By KAREL VAN WOLFEREN If sharpness and general image quality are your goal, as it is with me, you avoid zooms and pick the prime lens that you think is right for your subject. But that habit, as we all know, means much fumbling in the camera bag and with switching rear caps while worrying […]
Sony A7 & A7R Bundles!
Tempting Sony A7 and A7R bundles from Amazon: Sony A7R 36.3MP Body + 2 Sony 64GB SDHC Memory Card + Wasabi Replacement NP-FW50 Two Batteries with Charger + Accessory Kit for $2,298 Sony A7R 36.3MP Body + Sony 64GB SDHC Memory Card + Additional Replacement Battery and Charger for Sony NP-FW50 + Accessory Kit for […]
F-Stops, Fads, Monstrous Lenses and Composition (Plus Sony A7R with Zeiss Otus Comparisons…)
By KAREL VAN WOLFEREN You must have noticed that as popular cameras became smaller, to almost everyone’s delight, the lenses became bigger. Greater portability of one is offset by more weight of the other; unnecessarily heavy normal focal length lenses, some of them pretty monstrous. Could this involve some heretofore unknown law of nature, deserving […]
Japan Autumn Leaf Viewing, Mount Fuji, the Sony A7R and Lots of Legacy Lenses
By KAREL VAN WOLFEREN Quite a few times I have regretted not to have had a different camera with me as I viewed results from a photographic excursion. In the past year and a half this was mostly the case when I had the Fujifilm X-Pro1 or X-E1 with their marvellous lenses and image quality […]
Sony A7R and a Ton of Legacy Lenses — Full-Resolution Sample Images
By KAREL VAN WOLFEREN Unlike what happened in some other Asian cities, Japanese photographers did not rush out en masse to get hold of that full-format camera (digital’s new medium format) miraculously squeezed into a palm-sized mirrorless body when it went on sale in Tokyo on November 15. There was no one else besides me […]
Sony A7(R) — Optical Options
By TIM ASHLEY Of all the tempting bones that the News Feed of THEME regularly tosses us, new cameras that offer improved IQ and resolution to users of much loved legacy lenses (and for me that often means Leica M glass) are amongst the most toothsome. Sony has announced just such an item of late […]
World’s First Mirrorless Full-Frame — Order the New Sony A7(R)
For all details, specs and reviews of Sony’s revolutionary mirrorless full-frame system cameras A7 and A7R visit our dedicated, continuously updated The Sony A7(R) File. You can order the Sony A7 and A7R from: Amazon (A7 body / A7 kit / A7R body) B&H (A7 body / A7 kit / A7R body) Adorama (A7 body […]
The Sony A7(R) File
+++ The File is continuously updated with the latest A7(R) reviews and hands-on reports. See further below. +++ Sony, in another bold move, raises the bar a full-frame and demolishes the status quo: its long rumored, eagerly anticipated and latest imaging device is palm-sized, takes interchangeable lenses, has a very responsive focus system, large bright […]
King of the Night — Sony and the Holy A7S Marketing Grail
Hard to miss the Sony A7S doxology currently running rampant in websites and online fora. The camera that can see in the dark. All of a sudden 12MP are king. I’ve been saying all along that less is more and that too many megapixels are more of a burden than a blessing. Now everybody seems […]
New ISO King A7S — And Sony Gives the World a 12MP Full-Frame Camera With Baffling Sensitivity
Bottom line: hear hear, competition, Sony does it again, betting the market does need a 12MP full-frame camera with fewer, but larger pixels that see in the dark. Sony is once again pushing the envelope with the A7S, a high sensitivity monster delivering ISO 50 to 409,600 with probably “unprecedented dynamic range,” as Sony promises, […]
Tempest in a Teapot? Leica Lenses on Sony’s A7s
Here’s a short synopsis of Michael Evans’ essay Leica Lenses on Sony’s A7s: The Big Controversy. At first take, writes Evans, the A7(R)s open up a fairyland of opportunity for owners not only of Leica glass but all M mount lenses including those from Zeiss, Voigtländer and others. Tantalizing thought, isn’t it, but the basic […]
Big Savings on Sony α7R IVA & Sony α7R IIIA
Sony α7R IVA and IIIA specials with big instant savings up to $600: For the 42MP full-frame α7R IIIA click here, the 61MP Sony α7R IVA here.
Sony’s New WH-1000XM3 Noise Canceling Headphones – Probably the Best Overall Audio Experience You Can Get
Let’s talk music for a change. Am not an audiophile person by any means. I just like good solid gear that works, and I can say when a product is good. The new Sony WH-1000XM3 noise-cancelling headphones are such a product. Spent hours comparing them to more expensive top brands – and the longer I […]
α9 – Sony’s Mirrorless Canon and Nikon Dinosaur Killer
For ages Canon’s and Nikon’s snobbish pro-DSLR argument has been that mirrorless simply isn’t yet there and likely will never be there. Well, that’s a dinosaur argument since the announcement of the Sony α9, a true challenger to Canon’s and Nikon’s long-held last bastion, the high-end pro market. The announcement of the α9 both marks […]
Sony Trade-In Program + Instant Rebates!
From now through March 4, 2017, Sony is having a “trade-in event” where you can save up to $480 when trading in any lens, mirrorless camera or DSLR. In addition to the trade-in bonus, the customer will also receive the value of their traded-in product as valued by Adorama’s used department. That’s right, you’ll receive […]
Just Announced: High ISO Monster Sony α7SII
The camera that sees at night. 12.2MP on a full-frame sensor with a maximum ISO sensitivity of up to 409,600… Flabbergasted, to say the least. Add the 5-axis in-body stabilization, 4K internal video recording and the solid lineup of new and legacy glass that excels on the α7 series… The Sony Alpha α7SII is available […]
21mm, the Zuikos and Other Lenses From the Past on the Sony α7RII
By KAREL VAN WOLFEREN Sony has inched closer to making it possible for us to realize even modest large format photographic quality from a camera body we can hold in the palm of our hand. Medium format quality is already within reach of its new 42MP sensor, and Hasselblad will have to come up with […]
Sony α77II for $948
Sony α77II Translucent Mirror DSLR Digital Camera 24.3MP, 12fps, OLED Electronic Viewfinder, Full HD Movie with AVCHD $948.00 after $250 Instant Rebate (reg. $1,198.00) Includes Free Expedited Shipping Available from Adorama and B&H Photo.
“Only a Few Lenses Give Us That Tonic” — Zeiss Loxia 35mm F2 for Sony α7 Review and Samples
By KAREL VAN WOLFEREN Ever since Sony offered us a way to get traditional medium format quality photographs with the small and lightweight α7R, sharpness aficionados like me have been been made aware that most of our film era lenses are not quite a match for those wonderful small tools. What was still good and […]
Sony Overtakes Canon (in Korea for Now…)
No. 1: Sony. No. 2: Canon. The difference is not even a percentage point, but for a relative newcomer such as Sony this is quite an achievement. For the first time Sony beats market leader Canon in sales of system cameras. And not anyplace, but in South Korea, an important consumer market with an highly […]
Boom or Bust? Sony’s Future Prospect
Sony produces some of the most talked-about and innovative cameras. Yet the company is worth practically nothing. Credit ratings agency Moody’s — right, one that missed the U.S. suprime housing bubble — downgraded Sony’s credit rating for corporate bond status to junk. With stable outlook. Meaning Sony cameras won’t disappear from the face of the […]
Zeiss Otus, for Formidable Biceps and Strong Wrists (With High-Res A7R Samples)
By KAREL VAN WOLFEREN There is no question that the Zeiss 55mm F1.4 Otus Distagon T* represents a significant optical achievement. But more than once, as I placed it on my tripod mounted Sony A7R — feeling like a ceramics collector who with one slip loses a $4,000 investment — I wondered what kind of […]