Raw, Unedited and Drawing Smiles: Coca-Cola Security Camera Footage Restores Faith in Humanity

The world has become one big, giant “Big Brother is watching you.” Major cities have thousands and thousands of security cameras installed. It’s even impossible to analyze all the footage. Most of it remains unseen and gets forgotten in the abyss of huge, endless storage devices.

Raw, unedited, probably 100% authentic security camera footage tells a story of happiness | coca-cola.com

While surveillance tapes are best known for catching burglars, maybe a car crash or just boring daily life, Coca-Cola found pearls in the stuff no one usually wants to see.

An ad recently released by Coca-Cola encourages us to look at life differently by showing wonderfully positive, uplifting moments captured by those spy cameras that invade our privacy and everyone’s life.

The ad’s simply called “Coca-Cola Security Cameras.”

And sweet clips those are. The ad features footage showing people kissing, dancing, helping the needy one and saving others.

See for yourself:

Said a representative from Coca-Cola, “We want to remind people that acts of kindness and bravery are taking place around them all the time.”

Now you know how good the world is. Just open your eyes.

Yes, it’s commercialism at the expense of privacy. And it’s not sure if the footage is 100% authentic. But the point I’m trying to make is another one:

The ad visualizes the power of raw, unedited footage. It’s yet again proof that there’s so much more to a story told by images than just the perfect gear and technique.

Add the version of the song “Give It a Little Bit” recorded by Supertramp’s Roger Hodgson in 1977, and you have your faith in humanity restored.

Posted by THEME on June 20, 2012. Filed under News/Rumor. A word on our own regarding comments: Please practice mutual respect and nice grammar is never wrong. And why not support THEME. We love what we do and hope you enjoy our takes on photography. If you get new gear — or anything else for that matter —, please do so by clicking our AMAZON affiliate link — or shop via our trusted partners. Doesn't cost a cent more. Appreciate!